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The Case Against Spec Work |
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The official position of the graphic
design industry in general, including AIGA of the USA, GDC of
Canada, and ICOGRADA (international), is that performing
speculative design work is unethical and hurts both the client and
the designer. In a nutshell, any type of graphic design work which
is done with possibility of no payment (not counting pro bono) is
spec work.
Want to know more? Here's some good resources:
ICOGRADA's guidelines for soliciting work from
professional communications designers (pdf)
Graphic Designers of Canada - About Contests and
Speculative Work
AIGA - Position on spec work
The No!SPEC
Campaign - an online resource and petition
Articles by:
Jeffrey Zeldman
David Airey
Habib Bajrami
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